Meet Our Team

Board of Directors

M. Ruth Coleman RN, MA

M. Ruth Coleman, RN, MA

Founder and Chief Executive Officer

Prior to founding Health Design Plus in 1988, Mrs. Ruth Coleman had more than 20 years of experience in HMO and hospital management, patient care, and nursing education. Her experience includes several executive HMO and hospital management positions with responsibility for network development, utilization management, customer service, quality management, marketing, strategic planning, and operations. Coleman used this breadth of managed care and care delivery experience to create an organization that provides high quality management for employer sponsored health benefit plans.

Her experience, expertise and leadership have guided Health Design Plus through incredible growth, recognized by numerous awards, including the prestigious Inc. 500 and ten consecutive years as part of the Weatherhead 100, along with being named one of the Top Ten Women Business Owners in Northeast Ohio, and a finalist for the Ernst and Young Entrepreneur of the Year Award.

William E. Coleman, PhD

Professor and Assistant to the President for Diversity, Mount Union College

Dr. Coleman is a professor and co-chair for the Department of Communication; and the Assistant to the President of Diversity at the University of Mount Union. He has a Ph.D. in Rhetorical Theory and Criticism from The Ohio University; a Master of Divinity in Religion and Theology from Capital University; a Master of Arts in Communication from The Ohio State University; and a Bachelor of Arts in Speech Communication from The Ohio State University. Dr. Coleman has been with the University of Mount Union for 25 years. His past administration positions include Chair of the Department of Communication; Director of African-American Studies; Chair of the Department of Communication & Theater and Director of College Library.



Frederick R. Kinsler, C.L.U.

Frederick R. Kinsler, CLU


Mr. Kinsler has more than 40 years of sales and management experience in Life Insurance, Property Casualty Insurance and the Administration of Self-Funded Employee Benefit Plans. He has served as Vice President of Marketing for the JCPenney Casualty Insurance Company and President and COO of a large, Ohio-based, Third Party Claims Administrator.


James Koehler

James Koehler, BA, JD

Attorney and Partner, Koehler Neal, LLC

Mr. Koehler is an attorney and a partner in the law firm of Buckley King, LPA. Based in the firm’s headquarters in Cleveland, Jim’s practice includes counseling domestic and international business clients in transactional matters and securities issues. He received a B.A. from the College of Wooster and J.D. from Case Western Reserve University School of Law. Jim is a member of the American, Ohio State and Cleveland Metropolitan Bar Associations, the Securities Industry and Financial Markets Association, and is a member of the American Bar Association Committee on Federal Regulation of Securities.

Mr. Koehler has been active with his law school, serving as President of its Alumni Association and as Co-Chair of two annual fund campaigns and its most recent capital campaign. He is presently Vice Chair of the C.W.R.U. School of Law Visiting Committee. Jim also serves on the boards of directors of Big Brothers, Big Sisters of Greater Cleveland and Lake-Geauga Recovery Centers and has served as Chair of both Boards.

Management Team

John Strickland BS, MCSE, MCDBA

John Strickland, BS, MCSE

President and Chief Information Officer

John Strickland is President and Chief Information Officer for Health Design Plus. In this role, he is responsible for Health Design Plus vision and strategy, the oversight of internal operations, and the development and management of technology. With over 20 years of experience in Health Benefit Management, both in operational and technological roles, Mr. Strickland is an insightful and innovative leader.

As HDP’s Chief Information officer from 2002 through 2011, Mr. Strickland led the technological advancements instrumental in establishing HDP as a leading innovator of Health and Benefit Management solutions.   Prior to joining Health Design Plus, he was most recently an executive with a leading Benefit Management software development company.  He is a graduate of the W.P. Carey School of Business at Arizona State University, and a member of multiple charitable organizations.

Louis Castellano CPA, MBA

Louis Castellano, MBA, CPA (Non-Practicing)

Chief Financial and Operations Officer

Louis Castellano is Chief Financial Officer for Health Design Plus. As Chief Financial Officer, he is responsible for the oversight of all Health Design Plus internal finance functions, including client banking, client billing services, budgeting, and forecasting. He also leads the preparation process for new client proposal pricing and current client renewal pricing. When he joined the Health Design Plus team in 2001, he maintained a dual responsibility for the Human Resource function until 2008. In 2006, he received oversight of four additional operational areas: Claims and Customer Service, Compliance and Quality which he continued until 2008.

He began his career in 1980 with Deloitte Haskins and Sells as a Senior Auditor. In 1984, he obtained a growth role as a Senior Financial Analyst for the NMR Division of Picker International. In 1987, he was hired by Mt. Sinai Medical Center as Director of Internal Audit and later promoted to Assistant Vice President of Finance where he was responsible for budgeting, cost accounting, internal audit, investments and tax management. There, his expertise developed budget and cost reduction programs and initiatives. Approximately 10 years later, he joined Cuyahoga Physician Network, Inc. as the Chief Financial Officer. Through his strong leadership capabilities, he built and oversaw all financial functions and information systems, including the coordination of employee benefits, contract reviews, and physician billing and collection initiatives.

He earned a Bachelor of Science Degree in Accounting from Miami University and a Master’s Degree in Business Administration from Cleveland State University, both located in Ohio. He passed the Certified Public Accountant exam in May, 1980, and currently holds a Non-Practicing, Certified Public Accountant designation.

Britt Hayes

Britt Hayes, BA

Chief Marketing Officer

Britt Hayes is the Chief Marketing Officer. In his role as Chief Marketing Officer, he is responsible for developing new relationships with various stakeholders in Health Design Plus’s current target market. With his extensive experience in the healthcare industry, he applies his expertise implementing innovative selling strategies to support Health Design Plus’s business objectives. Additionally, he provides education and information necessary to support client needs and streamline processes for better health plan solutions.

Prior to joining the Health Design Plus team, he held various senior roles in the healthcare industry such as Great-West Healthcare/CIGNA, and Acordia/Wells Fargo of West Virginia. He is experienced in managing vendor relationships including PPO networks, reinsurance carrier markets, and prescription drug management companies.

Mr. Hayes received a Bachelor of Arts Degree in Mass Communications, with a minor in Business from the University of Charleston in West Virginia.

Roberta Kordish RN, MSN, CNS

Roberta Kordish, RN, MSN, CNS

Vice President of Product Development

Mrs. Kordish has over 25 years experience as entrepreneur, consultant, and clinical manager. Co-founder and Treasurer of Professional Nurse Associates, providing maternal-child care management programs for large corporations and managed care organizations.

Eric M. Yasinow, MDEric M. Yasinow, MD

Medical Director

Eric M. Yasinow, MD is Medical Director for Health Design Plus. In this role, he ensures the utilization review and case management decisions are in accordance with best medical practices. He serves on Health Design Plus’s Appeals and Grievances committee, and is a consultant for the components of the Good Health by Design disease management program, Healthy Living™. He also serves as chairman of the company’s Medical Dental Advisory Committee.

Dr. Yasinow received a Bachelor of Science degree with high distinction in mathematics from the University of Michigan and a Doctor of Medicine from Case Western Reserve University in Ohio. He completed his post-graduate training at University Hospitals of Cleveland, where he currently remains affiliated. In 1986, he joined the private practice of Drs. Coehn, Kozokoff, and Liberman which later formed the Internal Medicine Group of Cleveland. In 2007, he assumed the title Medical Director of Risk Management in addition to caring for patients. In this area of responsibility, he serves as a liaison between University Hospital’s medical practices and attorneys, and designs and implements Clinical Risk Management Education programs. In tandem with this role, he was also the Assistant Medical Director for Health Design Plus.

Dr. Yasinow is certified by American Board of Internal Medicine. He participates in professional societies such as the American College of Physicians, the American Society of Internal Medicine, and the Northern Ohio Medical Association. He continues to show passion for the education of future physicians, holding an appointment as Assistant Clinical Professor of Medicine at Case Western University School of Medicine.


Noreen SussmanNoreen Sussman

Associate Vice President of Member Services

Noreen brings 20 years of comprehensive experience in managed care and healthcare operations to her role as Assistant VP, Member Services. Her expertise in designing and executing innovative healthcare strategies began at a PPO network, then as a benefits consultant for self funded clients to her years managing start-up operations of worksite Primary Care, Occupational Health and Pharmacy facilties for Fortune 500 employers.

Noreen led contracting, P&L management, marketing and communications for clients to reduce expenses while increasing member awareness and appropriate utilization of employer sponsored programs. Her continual process improvements to enhance operational efficiencies and ability to leverage data analytics maximizes return on investment. As a Certified Worksite Wellness Progam Manager, she was also instrumental in designing and implementing integrated health and wellness strategies to optimize patient engagement and quality outcomes.

Noreen holds a Bachelor's degree in Business from Cleveland State University and an MBA from Baldwin-Wallace University.

Sandra L. Pogozelski

Senior Director of Operations

Sandra L. Pogozelski is the Senior Director of Operations for Health Design Plus. In her current role, she is responsible for the interpretation and compliance with all laws, rules, and regulations instituted by all levels of government that impacts the way Health Design Plus conducts its TPA and BPO business. She also leads key quality and process improvement programs, such as operational audits. Prior to this role at Health Design Plus, Ms. Pogozelski was Director of Appeals and Grievances where she was responsible for fostering positive relations with various State Departments of Insurance and federal regulatory agencies on behalf of the Health Design Plus book of business. She continues to lead and manage effective operational procedures for the current Appeals and Grievance processes. With over 20 years of experience in the insurance industry, she demonstrates success by supporting compliance achievements in the areas of claims and appeals processing, regulatory compliance, and the privacy of health and financial information.

Ms. Pogozelski received a Certificate in Leadership at Baldwin-Wallace College in Ohio. She also holds designations as a Health Insurance Associate (HIA) and HIPAA Professional (HIPAAP). She is active in the Girl Scouts of America and volunteers in community and mission outreach initiatives.

Denise K. Burrow RN, BSN

Denise K. Burrow, RN, BSN

Senior Director of Care Management

Mrs. Burrow has over 15 years of managed care experience and over 10 years of leadership experience in disease management. She has a background in care coordination and disease management program development with proven successful implementation. She is an expert at identifying client and member needs and as such has consistent delivery of high quality outcomes. At Health Design Plus she is responsible for overseeing the operations of utilization and case management, along with lifestyle and disease management solutions.

Francis Fikes BA

Frances Fikes, BA

Compliance Officer and Director of Recovery

Frances E. Fikes is Compliance Office and Director of Recovery for Health Design Plus. In this role, she is responsible for developing policies and procedures to execute compliance for all Federal and State regulatory requirements pertaining to Health Design Plus and its clients. She also oversees subrogation activities and interacts with all clients regarding any worker's compensation issues.

Joining Health Design Plus in 1998, Ms. Fikes was responsible for developing policies and procedures Company wide. In 2000, she became Claims Director for the Findlay and Hudson locations, facilitating client claims and technical administration. In 2002, she assumed the leadership role as Director of Compliance and Recovery which evolved into her current role.

Ms. Fikes received a Bachelor of Arts degree in Elementary Education from Central State University in Ohio. She is an active member of the Society of Professional Benefit Administrators (SPBA), a certified member of Health Insurance Association of America (HIAA) and is a member of the Users Executive Committee working with our software vendor, Eldorado Computing, Inc.

Molly J. Kinnell, B.S.

Molly J. Kinnell, BS

Director of Client Informatics

Molly J. Kinnell is Director of Client Informatics for Health Design Plus. In her role, she is responsible for monitoring and managing client healthcare cost trend across the book of business. With over 10 years of experience within multi-departments at Health Design Plus, her contributions allow the organization to move the needle toward significant client cost-savings and better overall efficiency.

Prior to this experience, she has held other integral roles at Health Design Plus. Beginning her career at Health Design Plus in 1999, she was part of the Provider Services team, where she developed client specific network development and recruitment, performed provider credentialing, and participated in fee schedule negotiations. In 2001, she moved into client integration as a Client Manager, managing complete client implementation processes, including additional services implementation, and managing the daily servicing of large accounts. In 2002, she assumed an additional role of Eligibility Manager to develop full automation of the eligibility process and groomed a new department utilizing improved internal processes for efficiency and scalability.

In 2005, she was promoted to Manager, Network Development, where she was accountable for analyzing network effectiveness and placing new networks and solutions with potential and current clients. Additionally in 2006, she accepted the role of Manager, Client Development where she was integral in developing quarterly and annual reports as well as maximizing Health Design Plus's operational efficiency. She was promoted to her current position in 2009.

She earned Bachelor of Science degrees in both Mathematics and Biology from Allegheny College in Pennsylvania.

Jennifer Lescak-Deitch

Jennifer Lescsak

Director of Business Development

Jennifer Lescsak is Director of Business Development for Health Design Plus. In her role, she is responsible for developing strategies and building new relationships that gain momentum within new target markets for Health Design Plus. With over 17 years of experience in the healthcare industry including 4 years with Health Design Plus, she has demonstrated success by leading PPO network management and analytical reviews to provide the best network solutions and cost savings to Health Design Plus’s existing and prospective clients. Her most significant areas of expertise include market intelligence, sales, network and vendor analysis, reviewing large claims, and spear-heading the negotiation process with providers, leading to millions of dollars in additional savings for clients.

Prior to joining Health Design Plus in 2007, she held numerous leadership roles in provider contracting and relations, operations, national sales, network management, and strategic business development with one of the managed care industry’s largest PPO plans. Immediately following this endeavor, she worked as a consultant for an e-government healthcare technology company, where she was in charge of national sales, business development, and marketing.

She studied Business Administration at Kent State University. She is licensed to sell Life, Accident, Health and Variable Annuity Products in the State of Ohio. She performs volunteer work for her community athletic association.

Sharon Kendall

Director of Client Services

Ms. Kendall is responsible for the overall management of our current TPA client relationships and the supervision of our Account Managers. Her past roles include leadership positions with a large TPA, a national insurance carrier and a regional broker/consulting firm. She holds a Bachelor’s Degree in Organizational Leadership from St. Louis University, and is licensed in the State of Ohio to sell health and life insurance products.

Sue Austin

Marketing/Communications Coordinator

Sue Austin is Marketing/Communications Coordinator for Health Design Plus. Ms. Austin has 20+ years working in the TPA arena, in various roles, including; sales, marketing, account manager, employee communications and public relations. She provides marketing and communications support for all HDP lines of business.

She also supplements HDP’s efforts regarding the management of RFP activity, creating marketing campaigns to support various business development initiatives, and takes a leadership role in the creation of various external communication pieces. Ms. Austin is based in our Mesa, AZ location.

Stephanie Orozco

Account Manager

Stephanie Orozco is responsible for identifying and delivering solutions that assist clients in accomplishing their financial healthcare goals. A strategic portion of her action plan includes working with various HDP teams to track medical trend and implement proactive action plans that result in meeting unique client needs.

Stephanie has more than 25 years of industry experience ranging from customer service, mid-market and national account management, sales and health promotions. She is licensed in the State of Arizona to sell Life and Health products and volunteers for her community food bank.

Tami Eggimann, BA in Business Management with a minor in Labor Relations

Regional Sales Manager

In Tami’s role, she manages new business development for the Western United States. Her role includes developing strategic partnerships with brokers and consultants as well as third party vendor alliances.

Tami has more than 18 years of industry experience in both client services and sales on local and national levels. She has worked with public sector including the Federal Employee Benefit Program, union groups and Fortune 500 companies. Before joining HDP, Tami worked for two of the largest national healthcare companies.

Tami is a member of several professional organizations and has served on several boards. Currently she has been an active volunteer fundraising for her son’s high school baseball team with the Booster Club.

Jeanne Dambrogio

Senior Account Manager

Jeanne Dambrogio is Senior Account Manager for Health Design Plus. In her role, she is responsible for managing and servicing key Ohio clients. She has more than 22 years experience in the healthcare industry with demonstrated skills and knowledge in self-funding, complex benefit design, stop loss underwriting and account management which has enabled her to successfully contribute in a variety of roles

Prior to joining Health Design Plus, she held various leadership roles at Mutual Health Services (fka Benefit Services, Inc.). She is experienced all aspects of plan implementation and administration of self-funded benefit plans in a third party administrator setting, which included management of various vendor relationships and maintenance of strong broker and consultant relationships.

She studied at Hesser College in Manchester, New Hampshire and Youngstown State University in Ohio. She is licensed to sell Life, Accident, Health and Variable Annuity Products in the State of Ohio.

Nathan Jackson, BS

Director of Enrollment and Eligibility

Nate Jackson is Director of Enrollment/Eligibility for Health Design Plus. In his role, he is responsible for the programming, implementation and maintenance of our client’s health plans. Nate has overall 14+ years experience developing, maintaining and supporting application programs for enrollment and eligibility.

Prior to joining Health Design Plus, he held various positions with ADP involving Analysis, Design and Development.